It's not just what you create,
it's why you create it and who it is for.
A website for a shop, a song for a loved one, or a strong cup of coffee for a friend.
Every effort can be considered an art form, and I apply this to everything I do.
Get in Touch
Some of what I do
I run workshops with stakeholders to help define and guide content decisions that reconcile the project goals and needs of the user.
After defining ideal user journeys, I design the information architecture to move users seemlessly through complex systems.
Prototyping & User Testing
Using a rapid prototyping process to test early on in a project's life cycle, I validate IA and design decisions through unmoderated user testing.
I work with clients and agencies to build digital experiences that reflect their message in a way that matters to real people.
- 2017 | Powershifter
- 2016 | Drive Digital
NSDA, Ledmac, Coast Appliances
- 2016 | 10up
Microsoft, ElasticPress Plugin
- 2014 | Forge & Smith
Province of BC, Sweet Georgia Yarns
I talk about things I'm passionate about; Recently on process, client engagement, and fascilitated discussions with women in tech.
- 2017 | Style and Class
Women in Science and Technology: A Holistic View on Gender Inequality
- 2016 | Ladies That UX
Let's Talk About Sexism
- 2015 | Style & Class
Building Trust Through Transparency and Client Education
Copyright Ashley Victoria 2017. All Rights Reserved.